The story begins on August 29, 2017, when our CEO and Founder Gianni Jevon and his friend Nefertari Deschamps established a collective around a simple idea: bring together people with different artistic and entrepreneurial talents to create opportunities, build businesses, and benefit from one another’s success.

Over the years, we went through numerous names, including Rolla. The structure evolved, the ambitions grew, and the execution didn’t always match the vision. 

By 2025,  our CEO and Founder Gianni Jevon recognized that the original vision required a different structure, clearer accountability, and a more deliberate approach to execution.

He restructured the organization and transformed Rolla into Roller Global in November 2026.

The mission remains the same: bring creative and entrepreneurial talent together to build enduring businesses and create lasting value. The difference is that today, we’re building with a more defined strategy.

Roller Global is a cultural investment and operating company focused on creating, acquiring, scaling, and stewarding assets across media, music, and fashion.

Our mission is to empower  artists and entrepreneurs by providing the infrastructure, strategic guidance, and long-term support required to scale their platforms from local recognition to global relevance.

We believe deeply in the cultural and societal importance of art. Art serves as critique, commentary, and reflection shaping how societies understand themselves and confront the challenges of their time. The more individuals articulate ideas, questions, and solutions through creative expression, the more collective progress becomes possible.

However, in an era where creative platforms are ubiquitous, genuine creativity is often compromised. Commercial pressure frequently prioritizes familiarity, outrage, and short-term engagement over originality, depth, and authenticity. As a result, much of today’s creative output feels derivative, reactionary, or disconnected from purpose.

Roller Global exists to counter this trend.

True to our guiding principle, “We invest in culture”, we deploy capital, infrastructure, and expertise to restore discipline, authenticity, and long-term vision to creative work. Beyond resources, we provide training, mentorship, and values-driven leadership designed to develop individuals into sustainable, influential figures within their industries.

In short:
Those who want to create are encouraged to begin immediately.
Those who want to build enduring influence and cultural relevance come to Roller.